Did your business go south overnight? If so, blame it on the weather. Businesses have been suffering from decreased foot traffic and a yuppified corporate America for the past few years. Smaller, mom-and-pop operations are going broke, and small business owners are feeling squeezed between ever-changing market conditions. The good news is — planning your business strategy is a key part of getting back in circulation and thriving again. A broken business strategy can financially devastating to an enterprise: if you are thinking about going through such an arduous process, it’s only natural that you feel helpless. Your best bet is to learn how to plan your business strategy wisely and efficiently so that your business thrives at all times (and not just when the weather turns bad). Read on to discover 10 tips that can help you get back in shape and make more money RNAi research has shown that raising funds by giving speeches increases interest in your company’s products by 25 percent. So why not think about becoming a public speaker instead? There are several benefits to doing so — let’s take a look at them one at a time:
Plan your speech before you tell anyone
If you plan to give a speech at all, you’ll have to start early. You don’t want to bristle at the thought of others seeing your words, but you also don’t want to keep your plans a secret from everyone in your business unit — or the world — unless you have to do so in confidence. So, before you speak at a club, a retreat, or another event, think about what you’d like to accomplish and outline your speech so that you can give yourself the best possible chance of success. Some good starting points include: – The context of your event – What your audience is looking for – The message you want to send – How you’re going to get there
Don’t forget to ask for feedback
This is a no-brainer. You are going to need to be able to identify and fix any feedback you receive from your clients or investors. If you think you’ve been given a great deal of criticism, you’ll want to promptly pull the feedback from your refrigerator and file a discrimination lawsuit. This is especially important when you are operating in a corporate setting, where people may feel hesitant to give constructive criticism or even give constructive reviews. – Before sending your feedback — Ask your manager, head of customer service or sales, or any other senior staff member to give you a list of things they’vepherds done or heard you great things about, regardless of how many times you’ve worked with them. – When you’ve received feedback — Make a note of the things you plan to do in the future to make your feedback better.
Leverage email and social media
You’re never too old to learn how to leverage social media and email to your advantage. From communicating with your team members to posting updates on your website, you can make use of social media to your advantage. – Leverage your presence on social media channels. It’s never too late to take advantage of the plethora of social media platforms available, particularly on mobile devices.
Create a marketing plan
Marketing is one of the most important aspects of the business. It’s what gets the customers or investors behind your business — and your business strategy. To make the most of your marketing plan, you’ll have to know how to plan it and execute it. – Start with a focus on your specialty — For example, think about your marketing and sales efforts in your home market. If you want to focus more on your favorite topics, think about expanding your offerings or looking for new clients. – Include a strategic approach — How do you want to leverage social media and email in your marketing plan? What other ways do you want to leverage social media and email in your business plan?
Establish a routine
It’s been said that a picture paints a thousand words, and while words can be powerful, pictures are even more so. So when you think of your business strategy, try to keep your picture in mind. Are you thinking of a corporate plan? A business plan? A business plan for your website? A business plan for your blog? You create a routine for your business plan that is tailored to your unique circumstances. You have every right to do so.
The good news is that planning your business strategy is easy and can be done with any online tool. The hard news is that it’s not always easy, and often the process is very different from what you’re expecting. Some of the steps you can take to prepare for your upcoming business trip will likely seem silly or even random to the visitor, but to the business traveler, they are part of the charm. If you’ve been feeling a little under-watched or neglected by your peers in the business world, it’s because you didn’t fully appreciate how quickly things can change. If you’ve been feeling like your business is going nowhere, or you’ve been feeling like the market is moving in one direction only to reverse and reverse and reverse, it’s because you’ve been holding onto too much potential income. It can be instructions to the IRS that you don’t tax yourself: it’s the investors and the people who are going to make the money from your ideas that will decide if you get the funding, the opportunity, or the coverage you deserve. So, plan for the unexpected, and don’t be afraid of stepping into the unknown.