Reputation Management — a glossary of terms

The deeper you dive into Reputation Management, the deeper you slide down its rabbit- hole, the more complex it becomes. There’s a lot of slang involved in the practice. That’s why, at Reputation Guards we’ve created a list of acronyms terms jargons and pop-culture phrases you might crash against while trying to control your brand’s reputation. Let’s try to keep up with the lingo. A Reputation Guards list of Jargon — terms, acronyms, and phrases associated with Reputation Management.


Reputation laundering is a process of hiding the original source of a Reputation Guards from the public. The most common way to do this is by purchasing an established domain name and then posting positive reviews on it. The reviews are usually fake, but they can also be real. In order to avoid detection, they will usually post them at different times and in different places. It is important to note that reputation laundering does not involve changing the original content or products that are associated with the site or business. Companies who have been found guilty of using this tactic include: J&J, KFC, and PepsiCo


A denial-of-service attack  – DoS – is an attempt to make a machine or network resource unavailable to its intended users. The term “denial of service” is used because the attacker’s goal is to deny the victim the use of the target resource.


Branding is the art of making a product or service stand out from the competition. It’s about creating a unique identity for your company that differentiates you from your competitors. Branding is also about understanding what makes you unique and then communicating this message to the world. This includes everything from your logo, slogan, and marketing materials to how you answer the phone when someone calls. The goal of branding is to create a memorable experience for customers so they will choose you over other companies in your industry.


Cancel culture is a term coined by Arthur Chu in 2013 to describe the response of some people on the internet to call-out culture. The term has been used to refer to a trend of “canceling” public figures and celebrities who have done something considered offensive.


Red baiting is a term for the practice of making allegations about someone’s Communist leanings or connections. The term can also refer to the practice of making allegations about someone’s socialist leanings or connections, but it is most often used in reference to Communism. The term “red-baiting” stems from accusations made by Senator Joseph McCarthy during the Cold War era that many people were communists and that they were infiltrating American society and its institutions.


GAME THE SYSTEM is a book written by Patrick J. McGinnis and David M. Boje. It talks about how to use the system to work for you instead of the other way around. The book is based on the idea that you should use your knowledge of how the system works against it and not for it.

GAME THE SYSTEM is an excellent resource for people who want to understand how the system works and how they can use it to their advantage and make their lives better in general. For example: In 2007, a study by the University of California Berkeley discovered that some businesses on eBay were undertaking reputation marketing strategies by selling their products at a discount in exchange for positive feedback.


Word of mouth is a form of marketing where people talk about a product or service, and their personal experience with it. The growth of social media has made word-of-mouth marketing an increase powerful force to be reckon with.


Emotional connectors are words or phrases that evoke an emotional response in the reader. They are a powerful way to connect with readers and make your content more persuasive. They can be use in headline, subheading, image, and even body copy to provide context for the reader.


An intangible asset is an asset that cannot be touch or see. They are not physical and are instead consider to be intellectual property. Some examples of intangible assets are patents, trademarks, copyrights, goodwill, and franchises. Intangible assets can provide a company with an advantage in the marketplace because they are difficult to copy by competitors.


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